ATC Unplugged Webinar – December 8, 2022

Diversity and Social Justice – A Starting Place

Join the Austin Technology Council for our final webinar of 2022, featuring Jessica Pettitt.

Unlike other online diversity trainings, this course introduces the concepts that the user or learner can utilize in their own lives immediately. Regardless of each participant’s identities and lived experiences, the concept of how we coexist, interact, and impact one another is imperative to build better teams, better connections, and deeper relationships.

Spend an hour reflecting on how you fit into the conversation of diversity. Coming to terms with our own unique positive and negative bias as well as how that intersects with our responsibility of perception and sense of entitlement to validation is the foundation of social justice work. Our experiences, choices, and impact, both intentional and unintentional, matter. This is the starting place.

Learning Outcomes
• Recognizing difference and engagement habits;
• Personal reflection and seeking out new experiences;
• Feeling safe and prepared;
• Conscious and Unconscious Bias, both positive and negative;
• Recruitment, Retention, and Fit; and
• The role of Curiosity, Generosity, Authenticity, Vulnerability.


Austin Technology Council Gathers Technology Executives for Day of Industry Exploration

AUSTIN, Texas — The Austin Technology Council will host its annual CEO Summit on Monday, Oct. 17, at Hilton Austin from 1:00 to 8:00 p.m. The event, exclusive to C-suite executives, presidential leadership, and managing directors of corporate offices, provides a platform for networking and learning that extends far beyond the half-day summit.

Between networking, drinks and dinner, attendees will engage in panel discussions on topics including the changing nature of work roles, the future of funding for entrepreneurs and cybersecurity risks and recovery methods. Sarah Jones Simmer, serial entrepreneur, funding expert, former chief operating officer of Bumble, cancer survivor and current chief executive officer at startup Found, will end the night with her keynote speech on the power of resiliency.

“As Austin has emerged to be one of the country’s premier technology hubs, mutual guidance is key to scaling rapid growth,” Thom Singer, CEO at ATC, said. “The summit is a breakthrough experience for strapped CEOs, C-Suites and technology leaders, giving them the opportunity to step back from the day-to-day time crunch and collaborate with their peers at a grassroots level.”

Austin’s technology-related jobs total approximately 185,000, or close to 17% of all jobs, compared to 9% nationally, contributing to the industry’s steady growth over the past decade. Behind Austin’s growing technology sector is a powerful C-suite representing ATC members with ideas that advance the mission of developing life-altering technologies.

“Austin is a city at the forefront of innovation and how its leaders choose to engage with each other now will dictate success in the future,” Scott Francis, ATC’s chairman of the board and CEO and co-founder of BP3 Global Inc., said. “Making Austin a better place for technology companies to thrive is ultimately what the summit is all about.”

For more information on the CEO Summit visit the website.

About Austin Technology Council

As the largest tech industry organization in Central Texas, the Austin Technology Council is a unifying voice and collaborative platform for innovation and technology, supporting the growth goals of its member businesses by providing knowledge and access in the areas of capital, talent, business mentoring, and networking.

The Dos and Don’ts of Connecting and Selling on LinkedIn

LinkedIn is the top social media platform used for business networking and social selling, helping companies secure leads at a fraction of the cost with a greater return on investment. According to The Social Media and Sales Quota Survey, 72% of salespeople who participate in social selling outperformed their peers, exceeding quotas 23% more frequently.

So, why doesn’t everyone take advantage of LinkedIn to reach their business goals?

According to that same survey, the top reason 21% of salespeople forgo social selling is because they didn’t understand how to use social platforms — which may not come as a surprise considering 75% of sales reps report never receiving social media training.

At the Austin Technology Council’s recent Sales Leadership Roundtable, CEO Thom Singer shared leading research by Richard Bliss and Richard van der Blom, experts in selling and marketing on LinkedIn. Below are some insights into their advised best practices, with statistics from van der Blom’s recent LinkedIn Algorithm Research report:


  • Create high-quality content by sharing your original thoughts and media. External links, while useful in driving people to your website, are not favored by the platform’s algorithm
  • Encourage “dwell time” with long-form text, slide decks or video. The “see more” button is the most important CTA on your feed, so be sure people click it.
  • Comment. A comment is four times more powerful than a “like” and seven times more powerful if posted within the first two hours.
  • Limit your hashtags. Choose three-to-five relevant hashtags
  • Drive engagement within the first two hours. Your initial post will be visible to a test group (8-10%) of connections. They are responsible for the success of your post.
  • Engage with other content. The more you interact with others across the platform the more eyes and action you’ll receive on your own.
  • Post on weekday mornings. Unlike other social medias, people are most active on LinkedIn during the week.


  • Automate your posts. The LinkedIn algorithm favors organically posted content. Plus, it can come off a bit spammy.
  • Tag people unrelated to posts. If the people you tag do not engage with your post it can hurt your chances of the post being seen by others.
  • Edit your post. If edited within the first hour, you may reduce its reach by up to 25%.
  • Be the first comment. Being the first person to comment your post reduces reach by up to 15%.
  • Post multiple times in a day. LinkedIn will divide your reach across posts.
  • Publish too much or too little. Posting more than eight times a week or less than once a week can reduce the reach of every post by up to 30%.
  • Turn your comment into a post. While sharing the original post to your feed will boost engagement for the creator, utilizing this feature results in up to 85% fewer views on your post than a regular post.

Overall, LinkedIn’s algorithm favors interaction. Long-from text posts, as well as comments are powerful because they offer original thought and drive conversation. While tagging people in irrelevant content or spamming new connections with automated or templated messages may come off as ingenuine.

“I tend to just think of LinkedIn as the professional outlet, so it was insightful to learn that adding a personal touch actually increases the engagement and impressions your profile and posts receive,” said Heather Trumpfeller, delivery manager at TEKsystems and president of Austin Women in Technology.

“The roundtable conversation was such a good reminder that LinkedIn was made for people-to-people connection. I’m going to be way more strategic now with my LinkedIn usage versus just taking the shortcuts like share and like,” she added.

For more information on this research, check out the Just Connecting LinkedIn Algorithm Research report, or read Bliss’s original post, 10 Dumb Things to Stop Doing on LinkedIn.

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