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News and Insights from ATC
Kick off the New Year With Employee Activity Challenges that Work
If you have 5 employees or 50,000 employees, an attractive culture matters. You know your organization’s “culture” – including boasting a healthy workforce - plays a vital role in hiring and retaining excellent employees, especially for millennials. Employee health...
MacroFab 2018 Year in Review
Manufacturing On-Demand Platform Experiences Record Growth MacroFab is revolutionizing the electronics manufacturing industry by building a marketplace that will benefit both its customers and contract manufacturers (CMs). The company experienced a record-breaking...
New Member Highlight: Zoho boosts businesses that are short on time and resources.
Whether you're a solopreneur just getting started or have a business further down the road, every business is different. But there is something most businesses have in common: They need easy to use software that helps streamline processes and efficiently grow...
Insurance Nerd Alert! Inspiration from Mr. Incredible and Reuben Feffer
What Those of Us in the Insurance World Can Learn from These Two Characters Since it is December and many of you will be watching movies over the holiday break, I thought it might be fun to comment on two of my favorite characters related to insurance in the movies....
The 4 Levels of Employee Motivation
What motivates the employees at your organization to do their best work? Are they working just for a paycheck, or do they feel that they are making a positive impact in the organization—and on its customers? Over the past few decades, the nuances of workplace...
ATC New Member Spotlight: VINE Collective “Creating Meaningful Brand Experiences for Meaning-Filled Organizations”
VINE collective offers interactive evaluations of organizations to determine the true brand position and potential, then fulfills on the complete brand experience whether it needs to be created, defined, or refined. At VINE, we have a bold goal to radically improve...
Austin Technology Council : Leadership Dinner – Dec 6
REGISTER HERE This event features subject matter expert speakers addressing best practices, problem solving, and thought leadership in a confidential environment. The discussion-style event allows executives to freely exchange ideas and experiences, have open...
Houston-based MacroFab Names Misha Govshteyn as CEO
MacroFab, a Houston-based electronics manufacturer is excited to announce that board member, Misha Govshteyn has moved into a new role as Chief Executive Officer where he will continue to focus on disrupting the $480B electronics manufacturing industry. For the past...
The Office ‘Non-Denominational Holiday Mixer’: Tips for keeping Everyone Safe and Out of Trouble During the Company Holiday Party
There is a reason why Saturday Night Live (SNL), The Office, and Office Christmas Party poke fun at office ‘Non-denominational Holiday Mixers.’ Feel free to watch any of these videos at your own risk to see what I mean. It is the corporate world’s attempt to be...
Ways Content Marketing Can Improve SEO Ranking
Before we get into how content marketing can improve your SEO ranking, first let’s dive into what makes up content marketing. Hubspot defines content marketing as an “effort that centers on creating, publishing, and distributing content for your target audience —...