Blog
News and Insights from ATC
People Are Your Strongest Asset
Post repositioned with permission from Ellen Wood's LinkedIn Blog: As a young person growing up I recall my Dad frequently saying that running a business was 95% about the people. At the time I didn’t fully appreciate that, but throughout my own career, that phrase...
The Chaos of Change: Navigating the Future with Community
Change is everywhere. In Austin’s tech ecosystem, we feel it every day. Whether it’s the rapid adoption of AI, the promise of quantum computing, or the countless other innovations reshaping our industries and lives. As exciting as this wave of transformation is, it’s...
The State of Austin Tech in 2025: Growth, Challenges, and the Road Ahead
Austin has always been a city of evolution. We went from a laid-back college town to the “Live Music Capital of the World,” and now we’re recognized around the globe as a vibrant tech hub and innovation center. As I look at our tech ecosystem in 2025, one thing is...
How Tech Communities Thrive: Lessons from Austin
Over the past 33 years, I’ve witnessed Austin transform from a scrappy college town into one of the most vibrant tech hubs in the world. This success didn’t happen by accident. It’s not just about economic growth or innovation—it’s about community. The relationships...
We Can’t Lose Touch: Nurturing the Austin Tech Community
When communities are small, their tight-knit spirit almost seems effortless. Everyone knows everyone, and there’s a tangible collective desire to build something meaningful from the ground up. In the early days of Austin’s tech ecosystem, there was a shared enthusiasm...
Change Is Here
Rapid shifts in technology, culture, and mindset are forcing every corner of the innovation ecosystem to rethink what it means to lead. The days of neatly packaged playbooks and long-held assumptions dissolve under fresh challenges. The old patterns—structural...
Collaboration Is the Future: Why Real Leaders Work Together
In today’s rapidly evolving world, especially in tech, our challenges are too complex for any organization to solve alone. The best leaders know this, and they embrace collaboration as the path to progress. At the Austin Technology Council (ATC), we’ve made this...
The Future of Tech Hubs: How Austin Can Lead in a New Era
For the last two decades, Austin has been celebrated as the scrappy, vibrant tech hub alternative to Silicon Valley. With its blend of innovation, affordability, and a fiercely loyal community, Austin became a beacon for entrepreneurs who were ready to challenge the...
Five Ways to Maximize Your Mentoring Relationships
The Austin Technology Council believes community connections and mentoring relationships have been a critical reason for our tech ecosystems success. Below is a great blog post to get you thinking. Five Ways to Maximize your Mentoring Relationship By Marny Lifshen...
The Playground of Austin Tech
Austin is no stranger to success. As the tech capital of Texas, our city has become a vibrant playground where innovation and community intersect. But what makes Austin truly unique isn’t just the technology itself—it’s the culture of collaboration, creativity, and a...