The new world of business is all about understanding your customer, their buying patterns and how they interact with the world and your company. Decades ago, the mantra was “the customer is always right.” Success today equals knowledge and a clear understanding and analysis of your customer’s needs and habits. Companies that invest in customer-centric methods and processes outperform the S&P 500 by a margin of 228%. Join other business leaders as we discuss ways you can engage.