Virtual Roundtable: Why CEOs, Sales, and Marketing Need to be Spending 25% More Time on LinkedIn with SKALED

LinkedIn strategy and content has become a mission-critical component of success in business today. Specifically for the B2B space. More CEOs need to start leading the way, and Sales and Marketing need to start focusing their content energy more on LinkedIn.

The untapped potential of the Linkedin platform, its ability to provide relevant content to the right people, and its direct tie to pipeline is something many businesses can’t afford to keep ignoring.

If you’re unsure of the revenue potential and what you should be doing? Join Jake and Scott as they cover:

• Why LinkedIn is the most critical platform for B2B businesses
• Why CEOs, Sales, & Marketing need to create and share original content on LinkedIn vs other channels
• Building your personal brand vs your company brand — and why you need to do both

Agenda:

11:15 AM – Networking

11:30 PM – Presentation

12:30 PM – Q&A

Special thanks to our speakers:

Jake Dunlap is the founder and CEO of Skaled Consulting and a recognized Sales Leader and B2B Sales and Marketing Thought Leader. Jake and the Skaled Team help executives around the world accelerate and scale business growth with data-backed sales solutions and a sustainable customer framework.

Along with the list of enterprise clients Skaled has amassed in a few short years (read: The New York Jets, LinkedIn, Insightly, ADP, Microsoft), the majority of Skaled clients are Startups and Mid-Level businesses looking for accelerated growth with a scalable and sustainable path forward.

In these uncertain times, Jake has naturally positioned himself and Skaled as an Expert in adaptability. Jake spends most days leading Executives and Teams through modern demand gen sequences and into the future of sales and marketing.

Before building Skaled, Jake held the roles of VP of Sales at Nowait (acquired by Yelp), Head of Sales + Customer Success at Chartbeat, and VP of Sales at Glassdoor (acquired by Recruit Holdings for $1.2 billion dollars in 2018).

A 6x Startup Sales Leader & author of “Addicted to the Process”, Scott is the founder of both Scott Leese Consulting and The Surf and Sales Summit. Scott is a Strategic Advisor to companies around the world and was recently named one of the Top 25 Sales Leaders to know by Crunchbase.

Scott Leese Consulting, LLC was founded with a concentration on companies scaling from $0 – $25m ARR. Armed with years of industry experience, and a proven track record of success, we focus on a scalable approach to: sales strategy, process, people, infrastructure and more.

Scott Leese is one of the top startup sales leaders in the country. Through domestic and international consulting as a strategic advisor; he has trained an army of salespeople and sales leaders thousands strong. Leese puts his nearly two decades of sales and leadership experience to use as the CEO/Founder of both Scott Leese Consulting, LLC and SurfandSales.com.

Based in Austin, TX, Scott is a 3-time winner of the Top 25 Inside Sales Professionals by the American Association of Inside Sales, and a highly sought-after consultant, advisor, leader, and sales trainer.

While learning both the fundamentals, and higher strategy of sales, Scott Leese’s students come away motivated, and empowered. He has helped to create many successful organizations and has shaped thousands of individuals into highly sought after sales leaders. Areas of expertise include: Sales and Leadership Seminars, Consulting and Coaching, Public Speaking Events, Conferences, Sales Training and more!