Refinition was founded in 2016 with one mission: To collaborate with clients/customers and empower them with the ability to build their own first-party data, void of the inefficiencies created by the walled gardens of big tech (Google, Apple, Facebook, Retail Media networks, etc.).

Since then, our mission has broadened to enable persona rich insights on real people, with recency, nationwide and unlock them as addressable audiences, on demand, in the hands of the client. These direct relationships facilitate better customer experiences and enrich the engagement, acquisition, conversion, and loyalty for brands.

It all starts with best in class, ethical, data that is deterministic and CCPA compliant. Our curated data set contains over 500M+ adult, US mobile devices with the ability to look-back, historically, up to 4 years.

We help companies with the ability to look at their audience Online and Offline, and curating them into addressable audiences with demographic, geographic, and psychographic reporting. Ability to leverage these audiences for digital display programmatic advertising, direct mail, social marketing (Facebook/Instagram, TikTok, Snapchat, Twitter, Pinterest, and LinkedIn) and email.

We are solving the real-world challenges with building your own, defendable data across multiple industries.