Programmatic Marketing Specialist at Modernize

Category: Marketing / Advertising / PR
Location: Austin, Texas

What we’re looking for:

Modernize is looking for a Programmatic Marketing Specialist to help the Marketing team acquire quality homeowner leads through GDN, YouTube, DSPs, DCM, Facebook and other networks.

What you’ll be doing:

  • Responsible for driving strong ROI and campaign KPIs by acquiring qualified audiences through Programmatic and data-driven display advertising.
  • Provide daily performance summaries and analysis to justify budgeting and strategy changes
  • Create and test all steps in the homeowner advertising experience to improve campaign conversion rates and lead quality
  • Drive the exploration and execution of new display channels and campaigns for acquiring homeowner leads in target markets
  • Collaborate with internal stakeholders to assist in meeting various company initiatives
  • Provides strategic direction and manage day to day bidding and targeting for digital marketing efforts and budgets

What you need:

  • Marketing or Advertising degree preferred
  • At least 3 years in a hands-on role managing social and programmatic marketing campaigns
  • Experience with Programmatic, auction-based media buying, mobile marketing, online advertising and/or other display media concepts (ad/data networks, DMP, exchanges, DSP)
  • Experience working in several of the following: Google AdWords, Google Analytics, GDN, YouTube, DSPs, DCM, Facebook

Who you are:

  • You have strong analytical and quantitative skills
  • You love digging into numbers and solving complex problems
  • You have strong written and verbal communications skills