Paid Search Associate at Modernize

Category: Marketing / Advertising / PR
Location: Austin, Texas

What we’re looking for:

Modernize is looking for a Paid Search Associate to support the Marketing team in acquiring quality homeowner leads through Google Adwords, Microsoft Bing, and Yahoo Gemini Search. This role is a great opportunity to get first hand experience with digital marketing and paid search. The ideal candidate will have a background in writing and data analysis (Excel) with a desire to establish a career in digital marketing.

  • Develop a strong understanding of digital marketing with a focus in paid search.
  • Write and test compelling ad copy in Google Adwords, determine winners and sync changes to Bing and Yahoo.
  • Learn to take ownership of existing campaigns and help grow them to exceed revenue and profit targets.
  • Conduct weekly performance reviews with your manager to discuss strategies and opportunities
  • Help troubleshoot fluctuations in conversion rate, CTR, quality score, etc.
  • Continually seek growth opportunities through testing, experimentation, and data analysis
  • Identify and suggest ways to make team workflows and processes more efficient

What You Will Need:

  • 1 years experience in digital marketing, bonus points for Adwords experience
  • Intermediate knowledge of Microsoft Excel (e.g. pivot tables and vlookups).
  • Candidates with strong academic, extracurricular accomplishments preferred
  • Experience with copywriting strongly preferred
  • Desire to establish a career in digital marketing
  • Working knowledge of website analytics and business intelligence tools (Qlikview, Google Analytics).
  • Bachelor’s degree is required. Major/minor in Math, Statistics, Marketing, Web Technologies or related field is preferred.

Who You Are:

  • Motivated professional with a desire to constantly learn and grow your skill set.
  • A self-starter and a persistent problem solver.
  • Extremely detail oriented with an analytical mentality
  • Able to thrive in a fast-paced, results driven environment.
  • Excellent verbal and written communication skills