Marketing Automation Manager at OneAffiniti

Category: Marketing / Advertising / PR, Project Management
Location: Austin, Texas
Description:

 OneAffiniti is a fast-growing technology services company with offices across the globe creating digital campaigns for companies like Lenovo, HP, HPE, Dell, Cisco, and Microsoft. 

We are looking for a Marketing Automation Manager in our Austin office, responsible for developing, managing, and executing global automated, data-driven and segmented marketing communications. In this role, you’ll be responsible for our automation platform (Pardot), including streamlining existing automation and working closely with internal stakeholders to build out comprehensive campaigns for lead gen and program on-boarding. You should be experienced in project management, marketing automation platforms, and B2B campaign strategies. You’ll love it here if you have an eye for detail, interest in marketing technologies, and thrive in a fast-paced entrepreneurial environment. If you love using Marketing Automation technology to solve business problems or create new solutions, this is the job for you.

Duties and Responsibilities

  • Own our marketing automation processes, including everything from lead scoring to automation rules to drip campaign design
  • Streamline our data syncing behavior and data collection requirements to be more scalable
  • Improve our client segmentation processes based on lifecycle stages, to increase the effectiveness of campaigns
  • Execute A/B testing to maximize results and optimize our messaging
  • Track, analyze and report on performance metrics
  • Troubleshoot and QA campaigns, workflows, data issues, and other key marketing ops functions and ensure accurate synchronization between the Pardot and Salesforce databases
  • Work collaboratively with other departments to ensure automated campaigns achieve company goals, including ensuring internal team members are able to maximize their use of Pardot for success

Requirements and Qualifications

  • A BS/BA degree required in a related field
  • Previous experience using Marketing Automation platforms such as Marketo, Pardot or Hubspot. 
  • Pardot-certified users would be preferred candidates
  • A strong analytical and data-driven personality; experience with turning data into actionable insights
  • Experience designing complex decision-tree-based campaigns/workflows
  • Familiarity with HTML, CSS, other front-end web-related languages, email deliverability, and CAN-SPAM/CASL/GDPR compliance
  • Relevant B2B industry experience would be a strong advantage
  • Excellent email marketing and campaign experience is essential
  • Tech sector/channel partner experience a plus
  • Sound qualitative & quantitative analytical skills
  • Results orientated
  • Curious and open-minded
  • Superior communication and presentation skills

Why join us?

As a fast-growing technology services company with offices across the globe, we celebrate creative problem solving and highly motivated individuals. We are a purpose and values-led organization that offers:

  • Working with some of the largest IT brands in the world
  • An innovative technology platform
  • A global company, with global opportunities
  • An informal, collaborative work environment with close access to senior management
  • Competitive salary with bonus, 401K, and healthcare

About OneAffiniti
The largest brands in the world leverage OneAffiniti to reach millions of B2B end-buyers every month. We help companies like Lenovo, HP, HPE, Dell, Cisco, and Microsoft bridge the gap between themselves and the reseller community. Through digital marketing, innovative content, promotions, and insights we develop relationships that help channel partners stay informed and engaged with their customers. We have offices in Sydney, Austin (TX), Manila and London.

Learn more at www.oneaffiniti.com

Application

Applicants should submit a brief statement explaining why they will be a good fit for this role along with their resume. OneAffiniti, LLC is an equal opportunity employer. We encourage diversity and are committed to creating an inclusive environment for all employees. Please send to: hello@oneaffiniti.com