Job Categories
Location
Community Lead, Marketing at Flatiron School
-
-
Community Lead, Marketing is integral to the acquisition of new students through local marketing events & partnerships.
-
Alongside other Community Leads, you will support the Campus Director to enable our students to create their career.
-
The Community Lead, Marketing generates and maintains a strong prospective student pipeline of qualified candidates, meeting weekly and monthly targets through events, local marketing initiatives, and partners, supported by the Campus Director and the Experiential Marketing & Partnerships Team.
Key Responsibilities
-
Develop and implement lead generation and conversion strategies to maintain a strong prospective student pipeline in collaboration with the Campus Director
-
Plan and execute a variety of internal and external marketing events for prospective students that articulate Flatiron School’s product, value proposition, and mission
-
Coordinate pre and post-event communications and logistics, including invitations, confirmations, and thank you emails
-
Source acquisition and brand focused partnership opportunities amongst existing local organizations, companies, and Meetups
-
Drive localized marketing efforts to generate on-the-ground excitement about our product offerings
-
Identify the needs of prospective students and recommend tailored solutions responsive to student needs
-
Connect with local organizations and attend networking events to promote Flatiron School’s programs and identify potential students
-
Lead effective campus tours and sales pitches for prospective students and local partners.
-
Prepare daily and weekly overviews and report generation of the prospective student pipeline for the use of the Campus & Marketing Teams.
-
Recommend best practices to your Campus Director and the Director of Partnerships & Experiential Marketing for the benefit of the broader company related to prospective student experience, admissions, hospitality, operations, and events
Experience & Requirements
-
3+ years experience in event planning tied to lead generation and conversion
-
Additional experience preferred in experiential marketing, or sales ideally within education or tech industry
-
Robust understanding around event planning and budgeting
-
Solid understanding of local market differentiators
-
Excellent interpersonal and networking skills
-
Strong verbal and written communication skills
-
Strong organization and project management skills
-
Ability to thrive in fast-paced, ever-changing environment
-
Curious by nature, passion for education, eager to learn and teach
-
Appreciation of an entrepreneurial culture and demonstrated ability to be scrappy
-
Available to manage and attend events outside of normal business hours (breakfasts, happy hours, evening events)
Critical Competencies for Success
Do’er:
-
Love what you do!
-
Credibility is earned at Flatiron School through execution and getting things done.
-
You get into the details and deliver results under highest expectations on time and quality.
-
Be ready to get hands-on with all aspects of the daily needs. The buck stops with you.
-
Pragmatism and outcomes orientation are valued and lead to wins.
Solution-centric:
-
You have the flexibility to think outside the box.
-
You have the ability to foresee and identify needs of the team.
-
You take an innovator and creator’s approach to any issues that may arise.
Collaborator:
-
There is no room for “I” at Flatiron School. Every role and individual is in the organization to serve “We”.
-
Builds trust across the organization by being a good listener and inclusively soliciting input.
-
You are open to new and innovative solutions.
-
You must present well and communicate clearly and effectively to upper management and internal departments.
-
You’re willing to adjust course when appropriate new ideas or objections are raised.
-
You love working with people
-
-