Community Lead, Marketing is integral to the acquisition of new students through local marketing events & partnerships.  

• Alongside other Community Leads, you will support the Campus Director to enable our students to create their career.

• The Community Lead, Marketing generates and maintains a strong prospective student pipeline of qualified candidates, meeting weekly and monthly targets through events, local marketing initiatives, and partners, supported by the Campus Director and the Experiential Marketing & Partnerships Team.

Key Responsibilities

• Develop and implement lead generation and conversion strategies to maintain a strong prospective student pipeline in collaboration with the Campus Director

• Plan and execute a variety of internal and external marketing events for prospective students that articulate Flatiron School’s product, value proposition, and mission

• Coordinate pre and post-event communications and logistics, including invitations, confirmations, and thank you emails

• Source acquisition and brand focused partnership opportunities amongst existing local organizations, companies, and Meetups

• Drive localized marketing efforts to generate on-the-ground excitement about our product offerings

• Identify the needs of prospective students and recommend tailored solutions responsive to student needs

• Connect with local organizations and attend networking events to promote Flatiron School’s programs and identify potential students

• Lead effective campus tours and sales pitches for prospective students and local partners.

• Prepare daily and weekly overviews and report generation of the prospective student pipeline for the use of the Campus & Marketing Teams.

• Recommend best practices to your Campus Director and the Director of Partnerships & Experiential Marketing for the benefit of the broader company related to prospective student experience, admissions, hospitality, operations, and events

Experience & Requirements

• 3+ years experience in event planning tied to lead generation and conversion

• Additional experience preferred in experiential marketing, or sales ideally within education or tech industry

• Robust understanding around event planning and budgeting

• Solid understanding of local market differentiators

• Excellent interpersonal and networking skills

• Strong verbal and written communication skills

• Strong organization and project management skills

• Ability to thrive in fast-paced, ever-changing environment

• Curious by nature, passion for education, eager to learn and teach

• Appreciation of an entrepreneurial culture and demonstrated ability to be scrappy

• Available to manage and attend events outside of normal business hours (breakfasts, happy hours, evening events)

Critical Competencies for Success

Do’er:

• Love what you do!

• Credibility is earned at Flatiron School through execution and getting things done.

• You get into the details and deliver results under highest expectations on time and quality.

• Be ready to get hands-on with all aspects of the daily needs. The buck stops with you.

• Pragmatism and outcomes orientation are valued and lead to wins.

Solution-centric:

• You have the flexibility to think outside the box.

• You have the ability to foresee and identify needs of the team.

• You take an innovator and creator’s approach to any issues that may arise.

Collaborator:

• There is no room for “I” at Flatiron School. Every role and individual is in the organization to serve “We”.

• Builds trust across the organization by being a good listener and inclusively soliciting input.

• You are open to new and innovative solutions.

• You must present well and communicate clearly and effectively to upper management and internal departments.

• You’re willing to adjust course when appropriate new ideas or objections are raised.

• You love working with people