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Community Lead, Marketing at Flatiron School
Community Lead, Marketing is integral to the acquisition of new students through local marketing events & partnerships.
Alongside other Community Leads, you will support the Campus Director to enable our students to create their career.
The Community Lead, Marketing generates and maintains a strong prospective student pipeline of qualified candidates, meeting weekly and monthly targets through events, local marketing initiatives, and partners, supported by the Campus Director and the Experiential Marketing & Partnerships Team.
Develop and implement lead generation and conversion strategies to maintain a strong prospective student pipeline in collaboration with the Campus Director
Plan and execute a variety of internal and external marketing events for prospective students that articulate Flatiron School’s product, value proposition, and mission
Coordinate pre and post-event communications and logistics, including invitations, confirmations, and thank you emails
Source acquisition and brand focused partnership opportunities amongst existing local organizations, companies, and Meetups
Drive localized marketing efforts to generate on-the-ground excitement about our product offerings
Identify the needs of prospective students and recommend tailored solutions responsive to student needs
Connect with local organizations and attend networking events to promote Flatiron School’s programs and identify potential students
Lead effective campus tours and sales pitches for prospective students and local partners.
Prepare daily and weekly overviews and report generation of the prospective student pipeline for the use of the Campus & Marketing Teams.
Recommend best practices to your Campus Director and the Director of Partnerships & Experiential Marketing for the benefit of the broader company related to prospective student experience, admissions, hospitality, operations, and events
Experience & Requirements
3+ years experience in event planning tied to lead generation and conversion
Additional experience preferred in experiential marketing, or sales ideally within education or tech industry
Robust understanding around event planning and budgeting
Solid understanding of local market differentiators
Excellent interpersonal and networking skills
Strong verbal and written communication skills
Strong organization and project management skills
Ability to thrive in fast-paced, ever-changing environment
Curious by nature, passion for education, eager to learn and teach
Appreciation of an entrepreneurial culture and demonstrated ability to be scrappy
Available to manage and attend events outside of normal business hours (breakfasts, happy hours, evening events)
Critical Competencies for Success
Love what you do!
Credibility is earned at Flatiron School through execution and getting things done.
You get into the details and deliver results under highest expectations on time and quality.
Be ready to get hands-on with all aspects of the daily needs. The buck stops with you.
Pragmatism and outcomes orientation are valued and lead to wins.
You have the flexibility to think outside the box.
You have the ability to foresee and identify needs of the team.
You take an innovator and creator’s approach to any issues that may arise.
There is no room for “I” at Flatiron School. Every role and individual is in the organization to serve “We”.
Builds trust across the organization by being a good listener and inclusively soliciting input.
You are open to new and innovative solutions.
You must present well and communicate clearly and effectively to upper management and internal departments.
You’re willing to adjust course when appropriate new ideas or objections are raised.
You love working with people