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Community Lead, Marketing at Flatiron School
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Community Lead, Marketing is integral to the acquisition of new students through local marketing events & partnerships.
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Alongside other Community Leads, you will support the Campus Director to enable our students to create their career.
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The Community Lead, Marketing generates and maintains a strong prospective student pipeline of qualified candidates, meeting weekly and monthly targets through events, local marketing initiatives, and partners, supported by the Campus Director and the Experiential Marketing & Partnerships Team.
Key Responsibilities
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Develop and implement lead generation and conversion strategies to maintain a strong prospective student pipeline in collaboration with the Campus Director
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Plan and execute a variety of internal and external marketing events for prospective students that articulate Flatiron School’s product, value proposition, and mission
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Coordinate pre and post-event communications and logistics, including invitations, confirmations, and thank you emails
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Source acquisition and brand focused partnership opportunities amongst existing local organizations, companies, and Meetups
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Drive localized marketing efforts to generate on-the-ground excitement about our product offerings
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Identify the needs of prospective students and recommend tailored solutions responsive to student needs
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Connect with local organizations and attend networking events to promote Flatiron School’s programs and identify potential students
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Lead effective campus tours and sales pitches for prospective students and local partners.
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Prepare daily and weekly overviews and report generation of the prospective student pipeline for the use of the Campus & Marketing Teams.
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Recommend best practices to your Campus Director and the Director of Partnerships & Experiential Marketing for the benefit of the broader company related to prospective student experience, admissions, hospitality, operations, and events
Experience & Requirements
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3+ years experience in event planning tied to lead generation and conversion
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Additional experience preferred in experiential marketing, or sales ideally within education or tech industry
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Robust understanding around event planning and budgeting
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Solid understanding of local market differentiators
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Excellent interpersonal and networking skills
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Strong verbal and written communication skills
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Strong organization and project management skills
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Ability to thrive in fast-paced, ever-changing environment
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Curious by nature, passion for education, eager to learn and teach
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Appreciation of an entrepreneurial culture and demonstrated ability to be scrappy
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Available to manage and attend events outside of normal business hours (breakfasts, happy hours, evening events)
Critical Competencies for Success
Do’er:
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Love what you do!
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Credibility is earned at Flatiron School through execution and getting things done.
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You get into the details and deliver results under highest expectations on time and quality.
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Be ready to get hands-on with all aspects of the daily needs. The buck stops with you.
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Pragmatism and outcomes orientation are valued and lead to wins.
Solution-centric:
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You have the flexibility to think outside the box.
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You have the ability to foresee and identify needs of the team.
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You take an innovator and creator’s approach to any issues that may arise.
Collaborator:
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There is no room for “I” at Flatiron School. Every role and individual is in the organization to serve “We”.
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Builds trust across the organization by being a good listener and inclusively soliciting input.
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You are open to new and innovative solutions.
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You must present well and communicate clearly and effectively to upper management and internal departments.
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You’re willing to adjust course when appropriate new ideas or objections are raised.
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You love working with people
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