Director, Search Marketing at Modernize

Category: Marketing / Advertising / PR
Location: Austin, Texas
Description:

What we’re looking for:

Modernize seeks an experienced and proven leader for our Director of SEO. You should be a online marketing veteran with extensive experience with SEO, Content, PR, & A/B Testing. You will build and mentor your team while growing current initiatives and testing new opportunities.

What you will be doing

  • Own the overall organic search strategy with an effective balance between the technical needs of search engine bots and the functional needs of our users
  • Manage the SEO feature prioritization process, with a mind for testing and iteration to drive organic search growth, to develop an SEO product roadmap
  • Perform regular site audits, comprehensive keyword research, and competitive analysis
  • Define metrics, setup and maintain dashboards to monitor KPIs, and provide regular reporting to key stakeholders on efforts, learnings and recommendations
  • Build and execute a PR Strategy
  • Manage a content team to create both onsite content as well as content for PR & Guest Posts
  • Manage an Inbound Link acquisition team to obtain relevant high quality links
  • Manage A/B testing to increase both revenue and user engagement
  • Work with the Product team to create functionality and user experiences that will improve the user experience and help organic rankings

Who You Are:

  • Tenured online marketing professional with a deep understanding of SEO, Content, PR, & A/B Testing
  • Demonstrated success of growing and scaling a team
  • Self-driven to succeed and thrive in a dynamic working environment
  • Detail oriented with an analytical mentality
  • Innovative thinker as it relates to search technology and search industry changes, developing deep knowledge of desktop, mobile, image and social search

What you need:

  • 10+ years of direct technical SEO experience launching, measuring, and scaling initiatives to increase organic traffic
  • Proven track record of large scale programmatic SEO
  • Ability to play a product manager role and lead a manage and lead a product development team
  • Excellent communicator whether collaborating with engineering or presenting to executive team
  • Thorough knowledge of HTML, CSS, Javascript.
  • Strong background in web analytics (GA, Adobe Analytics)
  • Deep understanding of Mobile SEO (Responsive, Progressive, AMP)
  • Strong data analysis skills and proficiency with SEO tools such as GA, Search Console, Moz, Ahrefs, SEO Clarity, Botify
  • Bonus – strong experience with SEM (Ad Words, Bing)