Director of Paid Search at Modernize

Category: Marketing / Advertising / PR
Location: Austin, Texas
Description:

Director of Paid Search

What we’re looking for:

Modernize seeks an experienced and proven leader for our Director of Paid Search opening. You should be a paid search marketing veteran with extensive experience with large complex campaigns. You will build and mentor your team while growing current campaigns and testing new opportunities.

  • Be fully responsible for managing Adwords and Bing Ads campaigns to revenue targets within ROI requirements
  • Lead overall strategy and direction for paid search team
  • Work with internal software development team to create necessary management tools
  • Implement modify and adapt new procedures for paid search management
  • Ability to be hands on when needed to build out campaigns, features, make account adjustments, etc.
  • Troubleshoot fluctuations in conversion rate, CTR, quality score, etc.
  • Set weekly task and project priorities for direct reports
  • Effectively teach and motivate paid search team to expand their knowledge and skillsets
  • Highly involved with landing page optimization to increase conversion rates
  • Create monthly and quarterly revenue projections
  • Present to senior level management weekly and quarterly metrics, successes and areas for improvement

Who You Are:

  • Tenured paid search professional with a deep understanding of Adwords and Bing
  • Demonstrated success of growing and scaling a team
  • Self-driven to succeed and thrive in a dynamic working environment
  • Extremely detail oriented with an analytical mentality

What You Will Need:

  • Strong leadership experience.
  • 5-8 years experience in digital marketing with a focus in paid search.
  • Expert in Google Adwords and Bing.
  • Strong Microsoft Excel skills.
  • Strong knowledge of website analytics tools (e.g. Google Analytics).
  • Bachelor’s degree is required. Major/minor in Math, Statistics, Marketing, Web Technologies or related field is preferred.