The Power and Potential of Immersive Experiences

Technologies for creating immersive experiences have been around for a while, but recently have exploded in popularity, and not just due to the pandemic! Processing performance, rendering and ray tracing techniques, AI algorithms, display resolutions and color accuracy, AR and VR capabilities, memory and storage speeds—all of the relevant technologies have recently reached levels that enable both more physical and visual realism in real-time, dynamic, multi-person environments. Gaming and entertainment provide a constant driver for integrating and advancing the capabilities of these technologies, and now remote work and learning have also become a huge driving force. We are witnessing a revolution in the power of immersive experiences—and yet we’re only scratching the surface of the potential for bringing people together and entertaining, teaching, and more.
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In this talk with Amber Allen, CEO & Founder of Austin-based Double A Labs, and Russell Arons, Chief Commercial Officer and formally GM of the digital network Machinima, you will hear about the revolution that is happening in virtual worlds and how these are being applied to fan-based experiences, sales enablement, training and education and more. Come understand how video game platforms, augmented reality, 3D modeling, AI, and the metaverse are being brought together to change the way we watch, play, shop, and relate in the very near future. During the talk, we will be giving a tour through a live virtual world and inviting a select group to join us in a digital collaboration hub.