Founded in 2008, Serent Capital is a leading lower-middle market private equity firm focused on investing in high growth B2B software and technology-enabled companies.

We focus on investing in founder-owned, bootstrapped companies that are profitable and growing. Typically, platform investments have at least $5MM in recurring revenue. We actively pursue M&A for our portfolio companies.

Our operating model is distinct in its focus on business building. We strive to be an involved, value-added investor, capable of providing significant operational and strategic support to our portfolio company CEOs on the most critical issues that they face as their companies scale. Serent’s in-house Growth Team includes over a dozen top-tier experts who actively partner with our companies to accelerate growth by providing strategic and operational support in areas such as sales and marketing, M&A, and payments.

Our dedicated Human Capital team works hand-in-hand with our companies to identify, recruit, and hire key talent and collaborate on the long-term organizational design. Serent has been recognized as a top Founder Friendly firm by Inc. for its unique approach to partnership and business building. There are over 50 companies in Serent’s portfolio, including 37 active platform investments. Serent Capital recently closed their fourth fund of $750 million, bringing the firm’s total committed capital to approximately $2 billion.

Serent Capital has offices in Austin, Texas, and San Francisco, California.