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MacroFab Announcement – 44% Price Reduction on Production PCBs

Good News

We are reducing prices on PCBs for production orders by an average of 44%. This change is effective immediately on factory.macrofab.com.
Reduced PCB pricing is permanent and has already taken effect for all new orders going forward as of May 1 at 1 am CST.

Why is MacroFab lowering prices?

We are focused on giving you the best possible way to order PCB assemblies at any volume and that means continually lowering our prices as we gain negotiating power with our suppliers. You can expect to see more price reductions from us this year.

Are there unit volumes where I am most likely to see reductions? Will every PCB quote see a 44% reduction?

This pricing change affects all production orders. You will see meaningful price reductions for orders of 100+ units and most significant savings for 1,000+ units. When we applied this new pricing model to thousands of prior orders we saw an average of 44% savings. Generally, we observed a PCB price reduction of 20% for lower volume orders and as much as 80% for high volume orders.

Will this lower PCB pricing affect my lead times?

It depends. You will be able to select the right balance between the best price and best lead time when you place your order, so you’re always in control.

Does this change mean my entire order will be 44% less expensive?

No, this change applies specifically to PCB pricing. There will be additional price reductions for components that we plan to announce as we negotiate high volume discounts.

Are there other ways to get a lower price for my order?

Yes, if your volume is high enough. Our goal is to always provide the best possible price online, but for complex or high-volume orders our sales team can get significant price reductions from the price you see online. These reductions typically follow one of two patterns:

High volume component sourcing allows us to work with our distributors to negotiate deep discounts.
Fixed price, long term manufacturing agreements allow us to provide a demand forecast to the supply chain, which results in discounts which we pass on to our customers.

Spry’s On-Demand Publicity Kit = Marketing PR that’s as easy as ordering an Uber

ATC has teamed up with Spry, the world’s first on-demand PR network, to make world-class PR accessible to startups on any budget.

NEW: Spry’s Publicity Kit for Startups provides instant, on-demand access to world-class PR and journalism talent. That deliver real results.

DOWNLOAD THE SPRY CLIENT APP!

View Spry’s unique, on-demand approach

Download the Spry app on iOS or Android

Choose from a variety of turnkey solutions, answer a couple of questions

Pay only for what you need (starting at $500)

Review and approve the materials before they go out

Wait for the tangible results to roll in with reports from Spry on ROI.

PR that’s as easy as ordering an Uber

 

 

20% OFF ALL ORDERS through Aug 18 Just use promo code sospry20!

NEW: STARTUP PUBLICITY KIT

  • Instant, on-demand access to world-class PR and journalism talent.
  • Guaranteed expertise matched to your specific need – we only accept the top 20% of applicants into our workforce.
  • No need for sorting through bios or resumes, it’s all on-demand.
  • No long-term contracts. Pay only for what you need, starting at $500.
  • NEW: Spry’s Publicity Kit for Startups, a turnkey solution for announcing your big news.
  • More details at: https://sospry.com/your-news-is-totally-turnkey-with-sprys-new-startup-publicity-kit/

STILL NEED TO REACH NEW CUSTOMERS?

ALSO AVAILABLE THROUGH THE SPRY APP

Press Release

PRESS RELEASE Get the word out about your new product or service, corporate update, event, new biz or general announcement.

 

Media List

MEDIA LIST Get a custom list of the right reporters to contact with your news. Names, numbers, emails, social media handles and more. Easy-to-read. And all in one place.

SOCIAL MEDIA REPORT Digest the data to see if your social media campaign hit the mark. Followers, mentions, metrics and more. A wrap-up of all the digital coverage.

MEDIA COVERAGE REPORT See if your media campaign met your goal. Where the news ran, the quotes used, key messages included, even the coverage tone. Data to decide if your campaign did what you wanted it to do.

LinkedIn Blog Post

LINKEDIN BLOG POST Connect with people in a casual and conversational way. Share your ideas, show your expertise, drive web site traffic, even gain new customers.

Fact Sheet

FACT SHEET Tell the world the ABCs of your product or organization. Overview statement, key stats, financials, history, leadership, plus other interesting tidbits.

DIGITAL INFLUENCER LIST Find out who’s writing or talking about your niche online. Contacts, relevance, reach, social media engagement and other details. A fresh list of influencers who meet your criteria

CONTRIBUTED ARTICLE Show your expertise in a news article attributed to you. Factual, meaty and concise columns that highlight your research and know-how. Share the article with media outlets for a chance to be published.

How to Use Public Relations to Attract Investors

You’re starting to think about securing a new round of investment. So you ramp up networking in startup circles, you start building materials and cultivating contacts, and you strategize about how to show up outside an investor’s kid’s preschool.

This is also the ideal time to be thinking about public relations. When you approach fundraising exclusively through relationships and networking, you essentially convince everyone individually that you’re worth the investment.

Instead, by deploying PR strategically, you streamline the introductions to what you do, because your target investors will have read and heard about you already. In fact, they may even start lining up to fund you … turning the tables on who’s courting whom.

As one of our customers recently put it, after even just one press release, “we received immediate investment interest, which was a catalyst in reaching our next phase of development.”

The trick, though, is starting early. If you wait until you’re already actively fundraising to do any of this, you’ll in for an uphill battle.

So, here are our top tips for using PR to attract investors:

1. Define your narrative. Be hyper clear about what you do and how you benefit customers. Have a mission statement and a company one-pager, and make sure everything you say aligns to it. When you’re finally sick of hearing yourself repeat the same thing, that’s when others might finally be hearing it.

2. Know who your investors trust. Identify the type of investors you’re looking for, then understand the information sources they trust. That doesn’t only mean journalists; it can also be digital influencers or board members. (Hint: Spry can help identify the right trusted sources).

3. Build relationships early. Relationships with media and influencers are just like with customer – start cultivating it well before you want to close the deal. Connect with them on social, meet them at in-person events, and let them get to know you before insisting they write about you.

4. Establish a base of content. In the interim, search is your friend. Build an active blog, use your LinkedIn page to publish blog posts, and showcase not just what your company does but also your unique expert perspective (in PR jargon, your thought leadership).

5. Create news hooks. Think creatively about how to secure interest or coverage. Can you uncover anonymized customer data or noteworthy trends? Spotlight a new hire or a community initiative? These might not all get covered, but your consistent press releases show momentum and ensure people know not just your name, but what you do.

The good news is, if you start early and harness the latest technologies, you can achieve this far simpler and affordably than you think.

For starters, tap on-demand experts through Spry to define your narrative and identify the influencers and media who matter most (such as this list of the top 60 startup journalists: https://sospry.com/downloads/complete-startup-media-list/). Spry can give you a roadmap to where to go and how to get there that gives you a firm starting position.

Then, tap freelance journalists (again through Spry) to write compelling press releases, blog posts or LinkedIn thought leadership – tied to the creative news hooks noted above. Then all you have to do is share these with the contacts you’re cultivating.

The sooner you start, the better the results. Done right, you’ll have investors knocking down your door to get a chance to support your world-changing idea.

It all starts with Spry.

Click here to Download the App via the App Store and get started today.

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