Patti Soch

CFO, Datical.


Patti Soch brings over 25 years of financial and management experience in technology to the company. Patti is currently the CFO of FloSports, Inc. Prior to joining FloSports, she was the CFO at Gazzang, Inc. that was acquired by Cloudera in 2014 as well as the CFO of Phurnace Software, acquired by BMC Software in 2009. Patti has also held strategic finance roles at software products companies including VIEO, UniSQL and Uniplex.

During her career, Patti has been directly involved in venture capital fundraising, complex global financial reporting, company acquisitions, overseas expansions and managing supplier relationships. Patti is the Treasurer of the Austin Technology Council Foundation and Women@Austin.