"Maximizing B2B Sales Effectiveness through Advanced Tools and Training"


$20 ATC members, $35 non-members

Doing more with less is today’s mantra. Technology B2B sales and marketing professionals are being asked to continue to increase sales while facing potential budget cuts due to uncertainties in the economy. Is this possible?

Most B2B technology companies in Austin are currently utilizing a Customer Relationship Management (CRM) system such as salesforce.com. Last month Google announced a strategic partnership with salesforce.com to enhance web-based selling tools. Others have advanced tools to “feed the funnel” with a continuous stream of qualified leads into their system such as Eloqua, Google Adwords, email marketing, and website analytics. Tools, however, are only as good as the data entered and the people who use them. Proper training and soft skills are key components needed to implement these tools and drive sales.

Join your peers from leading Austin technology companies for a panel discussion on using the right combination of technology, tools and soft skills training to increase sale and marketing effectiveness.

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